'Unscented' means the product does not smell of anything. It does not mean fragrance is absent — masking fragrances are routinely added to cover the raw smell of the base, and they appear on the INCI list as parfum like any other.
'Fragrance-free' means no fragrance materials were added for the purpose of scenting. This is the claim to look for if your skin is reactive.
Neither claim is regulated identically across markets, which is why we print the full INCI on every carton and every product page rather than relying on a badge.
Essential oils count. Linalool, limonene and citral are fragrance allergens whether they arrive as parfum or as lavender oil. A product can be 'natural' and still be the thing making you itch.
Our rule: anything designed to sit on compromised skin — Veil, Ember, Clarity, Aurelia — is fragrance-free, full stop. Fragrance belongs in the products you choose because you want to smell of something.